There are lots of nice watches on the market, and lots of new ones that come to market every month. Many, especially in the $10,000+ price range, are also limited in production.
Depending on how “limited” these models are, they might be available on a first-come, first-serve basis, or they might be sold only to regular customers, or they might be distributed through some other unusual mechanism determined by the manufacturer.
Usually, the people who buy such watches are already people who have a large collection of really expensive watches.
In the case of the new Porsche 911 Turbo S chronograph, however, the company has decided to determine who gets to buy one of these stylish new timepieces through an entirely different mechanism – you only get to buy the watch if you have already purchased the matching Porsche automobile.
That’s pretty amazing, given that the car itself is a limited production model, with just 500 of them being produced. At a price of roughly $250,000, the number of buyers is likely to be somewhat limited, though the car can reportedly has a 205 MPH top speed and power in the 600+ horsepower range.
Porsche Design, who created the car, also designed the watch, which carries a price tag of $12,650. The case is made from titanium, and has a black PVD coating. It comes with a black titanium bracelet, but is also accompanied by two leather straps.
The movement is a Werk 01.200, and the watch is a certified chronometer. The timepiece has a 48 hour power reserve, 25 jewels in the movement, and a flyback module.
The center strip on the watch, which is shown as orange in the photo, will also be available in Golden Yellow Metallic, Carrera White Metallic, Agate Grey Metallic, Black, Guards Red, and Graphite Blue Metallic, so you can order one to match the color of your car.
You can order both the car and the watch at your neighboring Porche dealer. Each is limited to 500 pieces, so be sure to order quickly. No word on whether the glove compartment includes storage for the watch.
I also have no idea if this is the beginning of a trend from Porsche Design. Will future watch models also be limited in production and offered only to people who buy the cars? It will be interesting to see if any of the car owners part with the watches, and it’s pretty likely that if they do, the price on the secondary market is going to be a lot more than the original retail price, given that only car buyers will be permitted to buy the watch at all.